First and foremost, innovation is about meeting with human needs. In seeking to create new value, we have to look at things in new ways. Whatever methodology we use, social or advanced sciences it is always human desires and needs that bring us to heart of innovation. Do you want to learn how to design services, products or experiences for people? How to meet with your users, customers need? Than our Human Centred Design workshop is the right choice for you! 

As the challenge increase, marketers needs to understand consumer buying habits in more deep level and translates their findings into compelling products or services. But how does brain perceive value? Whenever science enters a domain it adds significant value to marketers, but many of them still apply models which are based on 1970s thinking. Do you want to keep updated with the latest research trends and want to understand what does it mean to your business? Register to one of our Neuromarketing workshop!

See what previous attendees have said:

"It was really good and informative. Thank you." - Fahimeh
“ Glad to see such new initiatives, keep it up! ” - Nora Laura Vezekenyi
"Interesting topic, competent speakers, friendly atmosphere - what else could you ask for? :)" - Kriszta Molnar

" Great event and atmosphere ! I got a lot of insights from it. Definitely recommend it to anyone who is interested in marketing and technologies. For sure i will come next time:)" - Stefan Repin

"Great introduction for corporate marketers. Science is not as far from everyday marketing solutions as one might think! See you again! Remek bevezető, ajánlom céges marketingesek figyelmébe, mert nem nem áll olyan messze a tudomány a mindennapi marketingtől, mint azt sokan hiszik." - Peter Varga

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Upcoming workshops

Neuromarketing Workshop - Impact Hub Zurich

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Neuromarketing Workshop - Impact Hub Vienna

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Sorry, we do not have any public workshop scheduled yet.

Public workshops - Human Centred Design - Please come back later for more details

Process


Good design people joy. It helps people to do things what they care about and help us to connect people we care about.
In our structured innovation process, we transforming the existing situations into a preferred one.  This is why, what we want to do is, design a system, solution, product or prototype that is going to help create a consistent evolution, because that is what people most naturally start to adopt and use. 

about us 

We are a design consultancy  and our objective is to help companies to design smart products, services or experiences. We use mind maps, observations, listening, learning and conversation to identify human point of view. 
The results can be an eye-opening experience for managers, product or brand owners.  Our innovation process is a structured program that uses design thinking methodologies and planing, developing tools to drive customer value.

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About 

Our approach is essentially human- centered innovation process that emphasize fast learning, visualization of ideas, rapid prototyping. We link design,  innovation and technology with a human- centered process.

Blog

If you want to read, learn or get more knowledge about design thinking methods, how innovation and innovative solutions could become strategically important to your business visit our blog.

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Team

Ferenc Boroczky

Director& Founder

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Elizabeth Smith

Marketing

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We support the implementation of a human centred design and innovation process and foster out-of-the-box thinking at Small and Medium Sized Enterprises.

Human Centred Design workshops are designed to provide entrepreneurs, start-ups, managers and teams the skills to better understand their competitive and operational environment; the values, beliefs and behaviours of people; the driving forces and key influencers involved; the tactical and strategic options therein; and the systemic issues behind these not necessarily well defined problems. This process and methods enables organisations to make better, more informed decisions even in the face of extreme ambiguity. 

  • Date, Place

    2016 February, Budapest - 2016 March, Prague - exact dates and place to be announced. 

    Output

    Gain knowledge about Human Centred Design,  

  • Structure 

    1 day workshop, maximum 2 participants per company, multiple businesses per workshop

  • Goal

    Get familiar with Francis& Son Human Centred Design Methods, Tools
    Develop new business models for your company
    Learn how to implement Human Centred Design into your business model
    Cross- industry exchange

    Material

    The price is include a  Business Model Innovation Pattern Cards and a folder.

We are running various workshops at 

Reserve Your Place

We are running various workshops at 

Reserve Your Place

We are running various workshops at 

Reserve Your Place

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Pictures from our workshops - 2016
Human Centred Design Workshop - Impact Hub Budapest
Introduction to Neuromarketing Workshop - Impact Hub Praha
Neuromarketing Workshop - Impact Hub Praha - Ferenc Boroczky - Francis& Son - Juergen Bluhm - Tobii

Fundamentals of Human Centred Design - Impact Hub Budapest - 3rd Week

13th of March 2016.

Fundamentals of Human Centred Design - Impact Hub Budapest - 4th Week

20th of April 2016.

Fundamentals of Human Centred Design - Impact Hub Budapest - 5th Week

27th of April 2016.

Human Behaviour Research Workshops - Budapest, Prague

Brand memory is a really crucial component in how we receive brands but also how they imbue value and effect the way in which we perceive and enjoy products, services. Consumer Neuroscience and Neuromarketing has the potential to understand the unconscious drivers of choice.

Do you want to keep updated with the latest research trends and want to understand what does it mean to your business? Register to one of our Human Behaviour Research workshop or Meetup!

See what previous attendees have said:

" Great event and atmosphere ! I got a lot of insights from it. Definitely recommend it to anyone who is interested in marketing and technologies. For sure i will come next time:)" - Stefan Repin
"Great introduction for corporate marketers. Science is not as far from everyday marketing solutions as one might think! See you again! Remek bevezető, ajánlom céges marketingesek figyelmébe, mert nem nem áll olyan messze a tudomány a mindennapi marketingtől, mint azt sokan hiszik." - Peter Varga
Please click on the picture and see the gallery
Human Behaviour Reseach Meetup

Decoded - the science behind why we buy

26th of April 2016.

Branding in Mind - Meetup - Impact Hub Budapest
Human Centered Design - Workshop
Human Centered Design Workshop
Neuromarketing Workshop - Impact Hub Zurich
Branding in mind - neuromarketing workshop - Impact Hub Zurich
Service Design Workshop - Budapest Design Week
Service Design Workshop - Budapest Design Week

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One of the key services what Francis& Son offers is to help companies to understand how to apply Human Centred Design or Neuromarketing tools, methods and insights to drive business further. In this way, we help companies build an internal language on how to observe human behavior, needs, actions and emotions.

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Get in touch with us

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Address:

31 Temple Fortune Mansion, NW11 0QX
London, United Kingdom

Phone:

00447907482652

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